Simply put, a backlink is a connection between two websites where one of these websites refers to another site and its links. It’s not just a matter of going back to your website or web address. It should be a clickable link using an Href attribute within the code. This is the difference between http://www.google.com and Google. Although the first example shows the title of the URL, the search engines do not register this as a backlink. In general, they are visual with underline and color different from the text.
In the old days of search engines, backlinks were everything. Basically, you can launch a website and build numbers of links from all places on the web, and before you know it, it was on the front page of Google for any keyword you want. This is because search engines were still developing and their algorithms were not devised for today’s precisely tuned tools.
For a while, background links have developed a bad reputation in the industry, people believe that Google gives less credibility to use links. Even today, you will find online services that will provide you with 5000 links almost overnight. Your website will shoot the top layer of the stratosphere from search engine results because dozens of servers with thousands of useless sites are created for the sole purpose of creating backlinks. The problem is that in the coming weeks, your site will never be back.
This is because Google has never given up the idea of backlinks; it simply improves their qualification and use of other online signals to determine the quality of credibility tactics. These old methods can not only damage your ranking, but may also result in penalties on your domain by Google. Yes, penalties can be imposed on your domain and can be removed from the Google index if the crime is serious enough.
Types of Backlinks
The value of the backlink does not come just from the power of the location. There are also other factors to examine. Sometimes you will hear the industry refer to “Dofollow” and “Nofollow” links. This goes back to when I told you about problems years ago in the early days of SEO, people got as many links as possible from anywhere they could. This included a tactic of commenting on blogs and leaving a link. It was easy, and could still be, go to the blog, create a profile and leave your comments. Initially, search engines were unable to see the value between a blog post and other content on the website.
Building your Backlink Profile
So far you have understood what the term “backlink” means when it comes to SEO and why it matters. Now let’s learn some simple techniques to generate backlinks to your site.
An important fact that you should keep in mind about SEO link return is that it is not the number of background links that matter, but the quality of the backlinks.
If you use some paid services to get links to your site, it is likely to be penalized by a supplier by Google.
So here is the question:
What are some ways to get high-quality links to your blog?
- Create Original & Great Content
- Find Opportunities for link building to others website
- Start Blog Posting
- Start Blog Commenting
- Start using media items for improving SEO.